Your Purposeful Planning Era Starts Now!
The Purposeful Planner online course is the framework for turning your love for events into a real business. Inside, you’ll learn how to price properly, book clients consistently, and execute events like a professional.
No more guessing! Just clear steps to build a brand that stands out and gets paid.
Pricing options
Secure your spot at founding member pricing. Full access begins March 24.
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Get started now
$997.00
Pre-enrollment price-ends Monday March 23rd at 11:59pm
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Get started now
3 x $333.00
3 Payments
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Get started now
2 x $498.50
2 Payments
If You’ve Been Waiting for a Sign… This Is It.
It’s time to turn that idea into income.
You love planning.
You love the details.
You love the creativity.
You love seeing everything come together.
But let me ask you something…
Are you running a business OR do you have a very expensive hobby?
If you’re undercharging…
If you’re overwhelmed…
If you’re answering texts after business hours
If your systems live in your head…
If every event feels chaotic behind the scenes…
Friend….We’re elevating.
Welcome to The Purposeful Planner™, the business framework for event planners ready to build an elevated, intentional, and profitable event planning business with confidence.
This is where hobby mode ends.
And your purposeful planning era begins.
Your Transformation
The Purposeful Planner doesn’t just teach you how to plan events. It teaches you how to build a thriving business around your talent with clarity, confidence, and intention.
Inside, you’ll receive:
Clear frameworks you can implement week by week, done-for-you tools that save you hours, live group coaching for real-time support, a community of planners rising together.
You'll Gain:
Confidence backed by strategy, so every decision you make in your event business feels intentional, and every action moves you closer to your goals!
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Confidence
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Structure
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Clarity
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Professional Authority
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Higher Revenue Without Burning Out
Meet Your Instructor
Jamila Watson
Instructor and CEO/Founder of Parties On Purpose
Jamila Watson is an event strategist and entrepreneur dedicated to helping aspiring planners turn their passion into profitable businesses. As the founder of Parties On Purpose and creator of The Purposeful Planner, she empowers others with the tools, confidence, and strategy to plan impactful events and build successful brands.
Modules
Here's a preview of what you'll be mastering!
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Purposeful Planner Mindset: Step into your role as a confident, professional business owner, it all starts with your mindset.
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Finding Your Lane & Defining Your Services: Clarify what you offer, who you serve, and how to position yourself with confidence.
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The Client Journey Framework: Design a seamless, elevated client experience from inquiry to off-boarding.
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Pricing for Profit & Confidence: This module teaches you how to price strategically so you can grow your income with confidence.
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Systems that ROCK: Create workflows and SOPs that keep your business organized
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Time Management & Productivity: Start planning your time with structure and focus.
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Marketing & Visibility: Show up with clarity and attract aligned, paying clients.
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Creating Raving Fans: Deliver experiences so good your clients can’t stop referring you.
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Boundaries & Challenging Clients: Communicate clearly, protect your time, and handle tough situations with grace.
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Scaling with Intention: Grow your revenue, delegate strategically, and expand without burnout.
We’re not done yet.
These templates are crafted for real world use so you’re not reinventing the wheel, you’re implementing it, and they are all included as part of your comprehensive enrollment experience.
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Inquiry templates, Follow up email template
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Discovery call template, Client onboarding template
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Day of event checklists, Client and vendor confirmation email template
Live Group Coaching
Learn, refine, and execute with group support.
Three live, interactive group coaching sessions are included, personalized feedback and full call replays so you never miss a moment. Dates will be announced soon!
This experience is for planners who are:
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New to event planning or are currently operating a growing event business.
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Ready to operate with clarity, confidence + strategy.
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Done with hustle + undercharging.
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Committed to elevated client experience.
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Intentional about growth, not just busyness.
FAQ
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Who is The Purposeful Planner Online Course for?
The Purposeful Planner online course is designed for both new and growing event planners who want to build a profitable, sustainable business. Whether you’re just getting started or you’ve been planning for a few years and feel stuck, this course will help you create clarity, structure, and confidence in how you run your business. mail.
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Is this only for event planners?
The strategies inside the online course can be used by event planners (social, corporate, and wedding), event stylists, and other event industry professionals. Many of these business principles are universal across the event industry.
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What’s included in The Purposeful Planner online course?
The Purposeful Planner Online course includes: 10 comprehensive modules, Done-for-you templates, 3 live group coaching calls (official dates will be sent via email), Lifetime course access. Students purchasing the course after the live group coaching calls will receive the full recordings.
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When do I need to sign up to take advantage of the 3 live group coaching calls?
Access to The Purposeful Planner online course is available on March 24th. The dates for the 3 live group coaching calls will be announced in the next few weeks, but the calls will be in April and May. If you miss a call, you will receive the recording.
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What if I’m too busy to take an online course?
This course was built with “real-life” in mind. As an online course, you can move at your own pace. I recommend starting as soon as possible and committing to implementing at least one element from each module. The more you learn and implement, the more your business will grow.
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What if I have more questions about the course?
We’d love to hear from you. Reach out to us at [email protected]. We’re here to help and support you.
Your Purposeful Planning Era Begins In…
The Purposeful Planner drops on March 24th at 6AM MST.
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